“He has risen! Cheers to Easter!”

That’s the heartfelt message being shared across several McDonald’s locations in Middle Tennessee this Easter season. While many businesses today are cautious about displaying religious symbols or holiday messages, especially around Christian celebrations, one McDonald’s franchisee is proudly going against the trend—and the local community is noticing.

Tony and Gina Wolfe, the owners of these McDonald’s locations, have made it a personal mission to openly celebrate faith-based holidays. They believe that honoring the true meaning of Christmas and Easter is not just important—it’s essential. At a time when many companies are stepping back from religious expressions, the Wolfes are leaning in, standing strong in their beliefs and connecting deeply with their community.

If you drive through one of their Middle Tennessee restaurants around Easter, you’ll likely see a simple but powerful sign displayed prominently: “His name is Jesus.” It’s not flashy. It’s not complicated. But its message is clear—and in today’s cultural climate, it’s a statement that feels both bold and refreshing.

For the Wolfes, this isn’t just a seasonal gimmick or a marketing ploy. It’s a reflection of their values. Every Christmas season, their restaurants proudly display the same message, reminding customers of the holiday’s true meaning amid the hustle and bustle of modern life. This commitment to faith is part of what sets their McDonald’s locations apart and makes them a beloved fixture in the Middle Tennessee area.

In an era when many corporations avoid references to faith for fear of controversy, the Wolfes’ decision to highlight their Christian beliefs has resonated strongly with locals. Residents have expressed their appreciation both in person and on social media, praising the couple for their courage and authenticity. For many people in the community, it’s refreshing to see a well-known brand associated with a message that prioritizes values over commercialism.

The Wolfes’ approach also sends an encouraging message to other small business owners: you don’t have to hide your faith to be successful. In fact, authenticity can strengthen customer loyalty and create a deeper sense of connection with the people you serve. By celebrating Easter and Christmas so openly, Tony and Gina Wolfe are reminding everyone that businesses can still be places where community, faith, and celebration intersect.

If you’re ever in Middle Tennessee during the Easter season—or around Christmastime—consider stopping by one of their McDonald’s locations. By supporting these establishments, you’re not just grabbing a meal. You’re standing behind business owners who are willing to put their beliefs into practice, even when it’s not the easiest or most popular thing to do.

This story also serves as a broader reminder of the role small businesses play in preserving local traditions and values. While massive corporations often adjust their messaging to fit a wide array of beliefs (or none at all), it’s the independently owned and operated businesses that often keep community spirit alive. Whether it’s a handwritten sign, a special decoration, or a heartfelt greeting from the staff, these personal touches help create a sense of belonging that can’t be mass-produced.

Tony and Gina Wolfe are doing more than running fast-food restaurants. They are fostering a sense of unity, warmth, and shared faith in their neighborhoods. They’ve shown that even a global brand like McDonald’s can reflect the heart of a local community when the people behind it lead with sincerity.

Of course, public displays of faith aren’t without their critics. Some argue that businesses should remain neutral to serve a diverse customer base. But for the Wolfes, neutrality isn’t the goal—authenticity is. They believe in celebrating what matters most to them, and in doing so, they’ve found that many others feel the same way.

The story of the Wolfes and their McDonald’s locations in Tennessee is a testament to the idea that faith and business don’t have to be separate. Instead, they can work together to create something meaningful—something that makes people feel seen, valued, and connected.

So this Easter, when you see the words “He has risen!” shining proudly in Middle Tennessee, remember that behind that simple sign is a family dedicated to sharing joy, hope, and the message of Jesus with everyone who walks through their doors.

And in a world that sometimes feels rushed, divided, or indifferent, that’s a message worth celebrating.