Every year, as the anniversary of September 11 approaches, people across America are flooded with memories and emotions tied to the tragic events of that day. Amid the various tributes, one stands out above the rest for its simplicity and deep emotional resonance: the iconic Budweiser commercial featuring the famous Clydesdales.
This ad, which aired only once, left an unforgettable mark, capturing both the spirit of resilience and heartfelt tribute. The commercial begins with a breathtaking scene of the majestic Clydesdales galloping through a picturesque field. Dressed in their traditional harnesses, they pull a wagon out of an old barn, symbolizing a journey about to unfold. As the scene shifts to a snowy countryside road, it sets the tone for a poignant and moving tribute.
As the horses continue their journey, people along the route stop in awe, captivated by the beauty and grace of the Clydesdales. However, it’s the transition to the bustling city that truly captures the emotional core of the ad. As the horses cross the Brooklyn Bridge, their powerful presence against the backdrop of the New York City skyline is striking and symbolic.
The camera then zooms in on one of the Clydesdales, offering a close-up view of its solemn expression, perfectly matching the tone of the tribute. After a moment of reflection, the ad reveals a stunning shot of the Statue of Liberty, a symbol of freedom and endurance. As the music swells, the Clydesdales lower their heads in unison, paying their respects in a powerful gesture that speaks louder than words. This silent moment of honor strikes deep in the hearts of viewers, reminding them of the resilience and unity that emerged from the hardships of 9/11.
Originally airing during Super Bowl XXXVI on February 3, 2002, the Budweiser ad continues to resurface online each year, reminding us of the lasting impact of that day and the strength that emerged from the tragedy. With its simple yet profound message, the ad pays tribute to those who lost their lives, ensuring they are never forgotten.
